The DNA of Leadership

CMAA presents a special new series focusing
on the profession’s most critical need of the future.

Owners are demanding more effective leadership for their projects and programs, and CMs are ideally positioned to deliver it. But are we really prepared, with the skills we need?
Professors Bill Badger and Avi Wiezel of Arizona State University have gathered extensive data on the traits that make a “good boss” or a “bad boss.” Among their findings: Of all the dozens of traits people identify as qualities of a good boss, more than 90 percent reflect leadership rather than technical or management skills. Learn more by attending the first two FREE webinars on this topic. 
CMAA presents a special series of additional webinars entitled “The DNA of Leadership” presented by Professors Badger and Wiezel. The 10-hour program consists of the two free sessions in June, an additional four online sessions in August and September, and a four-hour in-person session at the National Conference in October.
​Registration for the FULL COURSE includes a copy of ​The DNA of Leadership​ book, a deck of the ​PM Magic Action Cards​, and a deck of ​Leadership Principles in Practices Cards

The DNA of Leadership Full 10-Hour Course Registration
(Six 1-hour webinars and One 4-hour in-person workshop):

The DNA of Leadership Course is only offered to CMAA Members. Join CMAA.

William BadgerBill Badger is a professor emeritus in the Del E. Webb School of Construction at Arizona State University (ASU). During the past six years, Professor Badger taught and researched leadership. For 18 years he served as the school director and was instrumental in securing the endowment after which the school is named. In his first two years he learned the trade as an Associate Professor at ASU.

Colonel Badger had a distinguished 26-year career in the U.S. Army Corps of Engineers, serving in China, Vietnam, Saudi Arabia, Europe, and the United States. From 1982–85, Colonel Badger was The Engineer for the United States Military Academy (West Point), supervised long-range planning, engineering, energy, environmental, construction, and maintenance. During 1979–82, Colonel Badger was the District Engineer in St. Paul, MN. As Commander of a U.S. Army Engineering District, provided leadership and management to an engineering organization of 800 personnel with an area including parts of five states.

Dr. Badger is a professional engineer and member of the National Academy of Construction. He is the Co-PI on CII Research Team 281, PM Skills Needed in 2020. He is the fourth recipient of CII’s Richard L. Tucker Leadership and Service Award.



Dr. Avi Wiezel is the Interim Director of the Del E. Webb School of Construction at Arizona State University. He graduated from a vocational high school as a mason journeyman, and then continued his education to become a professional civil engineer. Prior to becoming a professor, Dr. Wiezel held several managerial positions with construction and engineering firms in Europe and the Middle East, culminating with the position of Senior VP for planning and control in a 5,000 employee EPC company.

Dr. Wiezel taught in four languages on three continents (Asia, Europe, and America) to students of all levels, ranging from bricklayer apprentices to doctoral students and senior executives of large construction companies. He ranks among the top 5% of best teachers in the Ira A. Fulton School of Engineering at ASU and is the recipient of the Outstanding Faculty Member Award.

Dr. Wiezel’s research focuses on the human activities in construction and includes models for improving the skills of craftsmen, crews, project managers and company executives. The is the co-author of several innovative learning tools such as the Hassle Exercise, “Project from Hell,” and the Senior Executive Magic Action Cards (SEMAC) game.

Course Schedule



1:00-2:00 PM
Eastern Time
WEBINAR 1: The Principles & Drivers for The DNA of Leadership (1 PDH)
Review of Chapters 1, 3, & 5--Includes The Leader/Manager quiz, Good/Bad Bosses
Learning Objectives (At the end of this session, participants will understand):
  • That leadership is not new
  • That The DNA of Leadership is designed to match the readers DNA to the DNA of past successful leaders.
  • The differences between Leadership and Management
  • Bad bosses lack leadership traits
  • There are many leadership definitions; each participant needs to select their own definition
Assignments: (1) Select one lesson learned and start implementing (2) Complete the WOYM self-diagnostic exercise (Stakeholders & Time spent-PDF will be posted after the webinar)                                                       
1:00-2:00 PM
Eastern Time


WEBINAR 2: WOYM Exercise (1 PDH)
Cause participators' to do introspection, relationships, energy and leadership economics 101
Prerequisites: Complete the WOYM self-diagnosis exercise
Learning Objectives (At the end of this session, participants will be):
  • able to use the WOYM self-diagnostics evaluation
  • able to see how they fit into the organization
  • more aware of key project stakeholders
  • able to recognize the importance of spending time with stakeholders to build relationships
  • more appreciative of the value of self-evaluation and introspection
Assignments: (1) Create an implementation plan for your lowest and highest R value stakeholder. (2) From the PM Game, select 10 action cards for Standard Project and 10 cards for Project from Hell (PFH); rank the 10 PFH cards by effectiveness and cost to company. Also select the cards you are not allowed to use. (PM game will be posted after the seminar. The leadership book and the card game included in the 10 hours $640 package are available for purchase separately at The PFH game can be played without the cards as well).  
1:00-2:00 PM
Eastern Time


Registration: $89
WEBINAR 3: PM Action Cards (1 PDH)
Spider-Chart and the data behind the profiling; balance between Leadership & Management
Prerequisites: Selection of PM cards for Standard Project, Project form Hell, and “Cards I cannot Use”. Optional: Request to network with other participants for a team version of the PFH action card game. 
Learning Objectives (At the end of this session, participants will be)
  • aware of the components of a bad project
  • able to explain the influence of their actions as PMs
  • able to select the appropriate mixture of leadership and management actions
  • able to recognize and to articulate their own leadership style
  • able to drive project improvement
Assignments: (1) Select one management action you normally take today and replace it with one leadership action that you will take in the future. Place both actions on your desk as a prompter (2) take the DiSC survey and find out your profile number .
1:00-2:00 PM
Eastern Time

Registration: $89
WEBINAR 4: DiSC Profile (Dominance, Influence, Steadiness, Caution) (1 PDH)
Communication & Cross Culture 
Prerequisites: Email your DiSC profile number to the instructors.
Learning Objectives (At the end of this session, participants will)
  • be able to name the sources of influence
  • understand the difference between personality and behavior
  • recognize the role of communication as an instrument of  leadership
  • be aware of the importance of listening as an element of communication
  • recognize own personal preferred communication style
  • recognize differences in gender communications
  • able to adjust own communication style to receiver (communication style flexing)
Assignment: Compare and contrast your leadership definition, WOYM, Stakeholders Number, and Top 10 PFH Action Cards selection with your partner.                                                          
1:00-2:00 PM
Eastern Time
Registration: $89
WEBINAR 5: Motivation and the Leaders' Tool Box (1 PDH)
Prerequisites: Email your evaluation of the quality of your communication with your partner to the instructors.
Learning Objectives (At the end of this session, participants will):
  • explain what is motivation
  • select the most appropriate motivational approach for a given situation
  • apply motivational tools in project settings.
  • be able to identify leadership tools of the project manager
  • be able to set up an effective communication plan for all the direct reports
  • recognize the role of feedback and give effective feedback to team members
  • effectively use micro communication techniques to improve relationships with stakeholders
Assignments: (1) Select one tool from the tool box and implement it in the next six weeks (2) based on your calendar of the past three weeks, create a weekly time allocation map (3) Calculate your allocation for each time category specified.                                                     
1:00-2:00 PM
Eastern Time


Registration: $89
WEBINAR 6: Time Management (1 PDH)
Prerequisites: Email your allocation for each time category to the instructors.
Learning Objectives (At the end of this session, participants will)
  • appreciate your current Time Management (TM) skills
  • learn a new set of TM philosophies  
  • create a set of skills to be used in the future
Assignments: (1) Identify your current and your future TM techniques (2) select three new TM tools to implement in the next six weeks (3) sign up for the live four hour leadership seminar at the CMAA National Conference & Trade Show in Chicago, IL. . 
8:00AM-12:00 PM

Registration: $320
Four-Hour Seminar (in-person event) (4 PDHs)
  • Introductions (Overview)
  • The Hassle Exercise (a team exercise in problem solving and thinking)
  • Create a Communication Master Plan
  • ​Thinking Traps
  • ​Leadership in Practice Card Game (a team exercise in embracing new leadership skills)
  • "What was not included"
Please note: This session is offered in conjunction with the CMAA National Conference & Trade Show in Chicago, IL. Registration for the CMAA National Conference IS/IS NOT required.






CMAA provides Professional Development credit for those who attend live evets. In order to meet the varied formats for reporting mandated education requirements to licensing boards, credits are identified as Professional Development Hours (PDH), Continuing Education Units (CEU), and Learning Units (LU), CMAA is registered with the American Institute of Architects (AIA) and the National Council of Examiners for Engineering and Surveying (NCEES) as an approved provider. Course participants earn 1 PDH, .10 CEU and 1 LU. All AIA reports and NCEES transcripts can be accessed electronically by the participant. In order to receive credit for attending an event, you must complete the attendance form and survey  within 3 days of attending. A link to the attendance form and survey will be provided. Credits will not be applied retroactively. Credit is not available for viewing webinar recordings.





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